Vithushan Pathmanathan

Vithushan Pathmanathan has extensive experience in marketing and product management, primarily within the coffee and digital sectors. Currently serving as Global Category Manager for Machines at Nestlé Nespresso SA since January 2018, Vithushan oversees product launches, accessories, and out-of-home business development while enhancing customer engagement through targeted promotions. Prior experience includes a Digital Marketing Consultant role at Deloitte, focusing on B2C eCommerce user experience enhancements, and founding Warix, a marketing consultancy dedicated to strategic planning and brand development. Vithushan also held positions at Procter & Gamble as a Global Digital Marketing Coordinator for Dolce & Gabbana and has a foundational background in graphic design and marketing as an intern at UCD Smart Lab. Educational qualifications include an MBA in Marketing from SAWI Academy and a B.A. in Marketing and Business Management from University College Dublin.