Koby Michaelovich

Koby Michaelovich is an accomplished procurement and marketing professional with extensive experience in various managerial roles across multiple industries. Currently serving as Procurement Manager at Netafim since July 2022, Koby has previously contributed as Procurement Specialist and Media Marketing Buyer at 888holdings from March 2016 to July 2022, overseeing global procurement processes and negotiating complex agreements. As Co-Founder and CEO of Shop4you Online Trading Ltd from 2013 to 2016, Koby was instrumental in strategy development and business growth. Koby also held significant leadership roles as VP Marketing & Sales Manager at Nine Consumer Products Ltd and Zriha Hlavin Industries Ltd. Earlier career experiences include sales management at Xerox Israel Ltd and Karat Israel Ltd. Koby holds an MBA specializing in marketing from MLA Academic Center, a B.A. in Business Administration from the University of Derby, and an Engineering Diploma from Technion - Israel Institute of Technology, along with international certification in Purchasing & Logistics Management from the Chamber of Commerce in Tel Aviv.