Alec Empson

Alec Empson is a seasoned Senior Marketing Data Scientist at NetApp, with a focus on marketing data infrastructures and analytics. Since February 2020, significant contributions include designing an Account Intelligence dashboard, refining marketing attribution models, and collaborating across departments to enhance data reporting. Previously, at Ria Financial, Alec advanced customer lifetime value methodologies, implemented predictive algorithms, and developed marketing analytics dashboards. Early experience includes a Business Intelligence Analyst internship at Vail Resorts, where Alec contributed to revenue analysis and forecasting, and a managerial role at Target overseeing substantial revenue operations. Alec holds a Master of Science in Business Analytics from the University of Colorado Boulder and a Bachelor of Business Administration in Management from Western Michigan University.