Sofia Barakou is an Innovation & Transformation Leader with over a decade of experience in innovation, transformation, and experience design. Currently serving as the Head of Advanced Analytics & AI Product at Netcompany, Sofia drives strategic vision and growth, leading agile teams to deliver innovative solutions. Previously, Sofia held key roles at Pfizer, where they directed customer experience initiatives and shaped product strategies. Their early career included impactful positions at CERN, Parsons School of Design, and various media organizations, showcasing a dedication to elevating customer value through collaboration and strategic design. Sofia is committed to cultivating environments where creativity and connection thrive.
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