Petri Kovalainen is a creative strategist with two decades of experience in marketing, branding, and creative design. They co-founded and served as Managing & Photo Editor for Loska freeskiing magazine from 2002 to 2005. Kovalainen worked with Red Bull as a Musketeer from 2000 to 2003, contributing to the brand's energy drink launch in Finland. Currently, Kovalainen leads Brand & Marketing at Netcontrol Group, overseeing global brand strategy, and previously was the Creative Marketing Lead and Founding Partner at Musashi Finland Oy from 2018 to 2024. Kovalainen's work with international brands like Red Bull, Nike, and Salomon underscores a strong focus on developing impactful brand identities.
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