Binhe Yu is a Senior Global PR Manager at NetEase, where they manage comprehensive brand public relations and media relations. They co-founded the University of Sheffield Chinese Alumni Association in East China and have served as its chairman since 2017. Prior experience includes roles as a coach, host, and director in various media and gaming sectors, where they achieved notable success in event production and coordination. Binhe holds a Master of Arts in Global Journalism from the University of Sheffield, completed in 2016.
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