Cui Mao

Cui Mao is an accomplished executive with extensive experience in digital strategy and business development within the fashion and technology sectors. Currently serving as VP of LUX and Senior Account Director at 第一秒电商科技 since July 2020, Cui oversees Fashion Lux and Lux jewelry brands. Prior roles include Head of Europe at NetEase Kaola, where responsibilities included managing cross-border business for Europe, and Director of Business Development for North America. Earlier career highlights include a strategic marketing role at Texas Instruments, where significant business proposals were developed, and ownership of a boutique that achieved impressive revenue growth. Cui holds an MBA from INSEAD and a Master's degree in Electrical Engineering from Texas Tech University.