Henry Yu

Henry Yu is a skilled marketing professional with extensive experience in user acquisition, digital marketing, and project management. Currently serving as a Senior Marketing Specialist at NetEase since February 2024, Henry leads user acquisition efforts for video games across multiple platforms, leveraging expertise in DSPs, Facebook Ads, and ASA to target overseas markets. Previous roles include Graduate Marketing Consultant at tms, focusing on AI in marketing, Digital Marketing Coordinator at Noah Digital Marketing specializing in SEO and campaign analysis, and Account Executive & Copywriter Intern at DDB China Group, where Henry managed accounts and created marketing materials. Henry holds a Master of Science in Integrated Marketing Communication from Northwestern University and dual degrees in Computer Science and Advertising from Wuhan University.