Flora Lu is an accomplished professional with extensive experience in membership strategy, planning, and analysis, particularly in the entertainment industry with Netflix since August 2011. Currently serving as the Senior Manager of Memberships Strategy, Flora oversees subscriber data and models, aligns metrics with cross-functional teams, and analyzes market trends to inform senior executives' strategic decisions. Previous roles include Manager of Subscriber Forecasting & Analysis at Netflix, where Flora developed marketing optimization strategies, and Manager of Marketing Analytics at YouSendIt, focusing on customer acquisition and retention. Flora began a career as a Business Analyst at Esurance, utilizing statistical modeling to enhance customer retention initiatives. Flora holds a Bachelor's degree in Mathematics from Capital Normal University, a Master's in Applied Statistics from Worcester Polytechnic Institute, and is pursuing an Executive MBA at The Wharton School.
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