Li Shi is a Staff Software Engineer at Netflix Ads, specializing in measurement and reporting for the ads platform. Previously, they served as a Technical Lead at Snap Inc., where they focused on ads measurement and pioneered innovative strategies for incrementality optimization. Li's expertise includes causal experimentation and incrementality measurement, with significant contributions to privacy-safe ads methodologies. They hold a PhD in Computer Engineering from Stony Brook University and completed their undergraduate studies in Computer Engineering at Shanghai Jiao Tong University.
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