Rachel Devitt is a content and product strategy leader with over 12 years of experience at notable companies including Google, YouTube, and Meta. Currently a Senior Merchandising Strategy Manager at Netflix, they focus on recommendations, creator ecosystems, and generative AI. Previously, Rachel led music merchandising efforts at Google Play Music and owned the content strategy for YouTube Kids, driving significant global initiatives. Additionally, they have a Ph.D. in Popular Music, Anthropology, and Ethnomusicology from the University of Washington.
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