Smitha Alva

Smitha Alva is a seasoned Product Creative Strategist at Netflix, specializing in enhancing member experiences through data-driven promotional assets. With over a decade of experience in crafting engaging visuals, Smitha has worked with notable brands like Spotify and Disney to create impactful digital content. Previously, they held several key roles, including Creative Lead at The Walt Disney Company and Creative Design Lead at 22feet Tribal Worldwide, where they successfully launched initiatives that resonated with local markets. Smitha's extensive background in design and branding is complemented by their ability to lead and train teams while collaborating with cross-functional stakeholders.