Sofia Medeiros

Sofia Medeiros is an accomplished finance professional with extensive experience in financial planning and analysis, accounting consolidation, and reporting across various sectors. Currently serving as Manager of FP&A for Marketing and Communications at Netflix, Sofia previously held key positions at Prosus Group, Nike, and Booking.com, where responsibilities included P&L forecasting, business partnering, and stakeholder management. Notable expertise includes IFRS, US GAAP, and local GAAP, alongside advanced proficiency in financial systems such as SAP, Hyperion, and Blackline. Sofia holds a Bachelor's Degree in Business Accounting from the University of Mount Olive and an Executive Master in International Finance and Technology from the University of Amsterdam.