Caio Licht

Caio Licht is an experienced professional in demand generation and marketing, currently serving as Head de Demand Generation at netLex since October 2025, where the role focuses on developing B2B demand generation strategies that integrate marketing, sales, and data. Prior to this, Caio held the position of Coordenador de Growth at Pagaleve, responsible for generating B2B opportunities and enhancing marketing and sales performance, with notable achievements including a projected 2x growth in lead generation for micro and small businesses. Previous roles include Performance Marketing Specialist at VTEX, where recognition was received as the best collaborator of 2022, and various leadership positions in sales and marketing across other companies. Caio holds a degree in Marketing from UNOPAR and possesses extensive expertise in platforms such as Hubspot and Metabase.