Joana Braja

Joana Braja is a seasoned professional with a diverse background in product design, digital marketing, and IT consulting. Currently serving as a Product Design Consultant at Netlight since February 2023, Joana previously contributed as a Digital Marketer and UX/UI Designer at Allianz, where marketing campaigns were executed through data analysis and user research. Experience includes a role as a UX/UI Designer with BMW Group, supporting a start-up in the Accelerator program, and a Business Consultant position at Hoffmann Group focused on exploring digitization opportunities. Additional roles include web development and SCRUM master at Publicis Sapient, ensuring enhanced user experience, and working as an Information Security Specialist for Raiffeisen Bank Albania, managing network monitoring. Joana's academic qualifications include a Master of Science in Media, Management, and Digital Technologies from Ludwig-Maximilians-Universität München and a Bachelor of Science in Business Informatics from the University of Tirana.