Calista Lye

Calista Lye is a highly motivated team player currently serving as the Vice President of Merchant Relations at NETS. Calista obtained a Master of Arts in Marketing Management with Distinction from the University of Westminster and holds a Bachelor of Commerce in Marketing from Murdoch University. Past experience includes roles as a Key Account Executive at DKSH and Novartis, where strategic plans and marketing promotions were developed to maximize client growth. Calista’s early career includes internships at Abbott and L3 Creative Projects Ltd, where key marketing strategies and analyses were executed.