Sin Yee Lim is an accomplished professional in product management with a strong background in the financial services sector. Currently serving as Assistant Vice President at NETS since September 2022, Sin Yee Lim oversees online payment products and participates in industry projects. Prior experiences include a role as Project Executive at The Association of Banks in Singapore and Product Manager at Maybank, where Sin Yee Lim was instrumental in leading Smart Nation projects and enhancing local payment services. Notable achievements include a significant increase in PayNow transactions and improved efficiency in SGQR label printing. Sin Yee Lim holds a Bachelor's degree in Communication and Media Studies from the National University of Singapore and a Master's degree from Murdoch University.
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