Steve Gottschalk

Steve Gottschalk has over 20 years of experience in demand generation, digital marketing, and channel marketing. Their most recent role was as the Senior Director of Digital & Direct Response Acquisition at Netspend. Prior to that, they worked at Ellie Mae as the Director of Demand Generation & Digital Marketing, where they were responsible for driving all digital assets and paid media. During their time at Ellie Mae, they increased daily demo requests by 165% and increased conversions via paid media by 38%. Before Ellie Mae, Steve worked at Financial Engines as the Demand Generation & Digital Media Director, where they developed new digital channels and increased acquisition funnel effectiveness by 150%. From 2004 to 2010, they worked at Wells Fargo - Internet Services Group as the Demand Generation & Digital Media VP, where they increased the online media budget from $1.2M to $18M and led online customer acquisition and brand awareness efforts. Before that, Steve worked at Charles Schwab as the Director of Channel Marketing, where they developed and implemented integrated marketing sales strategies. Overall, Steve has a track record of driving growth and optimizing performance in digital and demand generation roles.

Steve Gottschalk holds a Bachelor's degree in Business Administration and Management, General from California Lutheran University. Steve also obtained a Master of Business Administration (M.B.A.) from Seattle University. In addition to their academic qualifications, Steve has obtained several certifications, including the Hubspot Sales Enablement Certification from HubSpot in August 2021, the Google Analytics Individual Qualification from Google in May 2019, the Google Search Ads 360 Certification from Google in May 2019, the HubSpot Inbound Marketing Certification from HubSpot in May 2019, and the Technical SEO Certification from SEMrush in May 2019.