Susan Krueger

Director Of Marketing Automation And Customer Communications at Netspend

Susan Krueger's work experience begins in 1999 as a Marketing Intern at the International Foundation of Employee Benefit Plans. Susan then became a Marketing Associate/Marketing Specialist from January 2001 to October 2008.

In 2008, Susan joined Kohl's as an Ecommerce Marketing Analyst, a role they held until June 2013. Susan then progressed to Senior CRM Analyst - Email, with a tenure spanning from June 2013 to October 2017.

From October 2017 to October 2018, Susan served as a Digital Marketing Campaign Expert at Kohl's, leading a team of consultants in building and testing email, SMS, and push campaigns. Susan also collaborated with strategic partners on developing and implementing testing scenarios, maintaining QA protocols, and driving campaign automation.

From October 2018 to June 2022, Susan worked as the CRM Campaign Manager - Digital at Kohl's, leading the team in the build, testing, and segmentation of email, SMS, and push campaigns. Susan was responsible for building templates, training documentation, and ensuring campaigns aligned with the company's strategy and personalization requirements.

Most recently, in June 2022, Susan joined Netspend as the Director of Marketing Automation and Customer Communications. Additional details about their role at Netspend are not provided.

Susan Krueger earned their Bachelor of Business Administration degree with a focus on Marketing from the University of Wisconsin-Whitewater, where they attended from 1996 to 2000.

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Timeline

  • Director Of Marketing Automation And Customer Communications

    June, 2022 - present

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