Tracey A.

Direct/seo Channel Manager at Netspend

Tracey A. has extensive experience in marketing and retail roles. Tracey is currently the Founder of a Health + Wellness blog called My So-Called Gut. Prior to this, Tracey worked at Netspend as a Direct/SEO Channel Manager, where they achieved a 72% improvement in organic keyword growth and made significant improvements to blog articles resulting in increased page sessions and card orders. Tracey also served as the Marketing Program Manager at Netspend, driving a 17% increase in revenue and a 450% increase in margin. Before joining Netspend, Tracey worked at Gap Inc. as an Assistant Buyer and later as a CRM Marketing Manager, where they drove consistent increases in KPI goals and developed a customer retention strategy. Additionally, they worked as an Associate CRM Marketing Manager at Gap Inc., managing the implementation and execution of various direct marketing campaigns. Prior to Gap Inc., Tracey worked at Room & Board as a Design Associate/Assistant Accessory Merchant.

Tracey A. completed a Bachelor of Business Administration in Marketing from Ohio University. The duration of this degree is not specified. From 2012 to 2014, they attended the Academy of Art University, but no specific degree or field of study is mentioned. Tracey also studied Foods, Nutrition, and Wellness Studies, General at the Institute for Integrative Nutrition, although the time frame for this education is not provided.

Additionally, Tracey A. obtained several certifications. In 2022, they completed the "SEO Essentials" certification from Moz. In 2020, they acquired the "Introduction to Consumer Neuroscience and Neuromarketing" certification from Coursera, the "Google Ads Search Certification" from Google, and the "Advanced Google Analytics Certified" certification, also from Google. The specific months for obtaining the certifications are mentioned.

Links

Timeline

  • Direct/seo Channel Manager

    June, 2022 - present

  • Marketing Program Manager

    February, 2021

  • Marketing Account Manager

    December, 2015

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