NET#WORK BBDO
Deidre Lodwig is a seasoned marketing professional with extensive experience, currently serving as Managing Director at NET#WORK BBDO since January 2025. Prior to this role, Deidre held the position of Managing Director at TBWA\ South Africa from July 2023 to January 2025. Deidre's career includes a significant tenure at Vodacom, where responsibilities ranged from Head of Marketing for the International Business to managing the Youth Segment and Retail communications. Additional roles include Business Unit Director at Swipe and Group Account Director at DraftFCB, beginning as an Account Executive on the Vodacom Brand account. Deidre's educational background comprises a Postgraduate Diploma in Digital Business Management from Wits Business School and a BA in Communications from the University of Johannesburg.
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NET#WORK BBDO
Hello, we're Net#work BBDO, nice to meet you. Well, I guess you're here to find out a little more about us, so let's start right at the beginning shall we? We popped out kicking and screaming into the great city of Jozi in 1994, the first ad agency in the new South Africa, born to proud parents Mike Schalit and Keith Shipley. We were fresh, energized and idealistic, we had a healthy disrespect for the advertising regime of the time and we made it our mission to shake things up and do things differently. We believe that great ideas have the power to change the world, mobilise behaviour change and build social cohesion. Great ideas break through the wallpaper of mediocrity and the wall of indifference. They jump out at you and shake you. Whether they make you happy, sad, or just make you think, the important thing is that they make you feel something. They are emotional connectors that stay with you way longer than any ad break. Net#work BBDO is today run by Boniswa Pezisa (Group CEO), Leo Manne (MD), Roanna Williams (CCO) and a host of other big-brained people who are committed to making amazing work everyday. But enough about us, let's hear about you. If you'd like to reach out for a cappuccino and a chat (insist on one of our famous # cookies whilst you're at it) drop an email to: leo.m@networkbbdo.co.za or give us a call on 011 912 0000.