Jonathan Levav

Jonathan Levav is an Associate Professor of Marketing at the Stanford Graduate School of Business. His research is aimed at understanding consumer’s judgments and choices by using tools from experimental psychology and behavioral economics. In particular, he studies the contextual factors that influence people’s choices and judgments.

Jonathan received his PhD in marketing from the Fuqua School of Business, Duke University, and his A.B. in public and international affairs from Princeton University. Prior to joining Stanford he was a member of the faculty at the Columbia Business School.