Daniel Haener is a seasoned professional with extensive experience in marketing, transformation, and strategic leadership across various industries. Currently serving as the Global CRM & Transformation Director at Neuroth since 2025, Daniel is instrumental in executing the NEX transformation program as part of the company's 2030 strategy. Previously, Daniel has held significant roles such as Global Marketing Director at LAUFEN Bathrooms, where a shift to a B2B2C model was established, and Corporate Marketing Director at STOBAG AG, where a B2C-focused marketing department was created. Daniel's career also includes leadership positions at Enea Landscape Architecture, Vitra, and Mammut Sports Group AG, demonstrating a consistent focus on innovation, marketing strategy, and digital transformation. Daniel's academic credentials include multiple advanced degrees in business and digital transformation from prestigious institutions.
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