Neusoft Reach Automotive Technology (Shanghai) Co., Ltd. (hereinafter referred as "Neusoft Reach"), is an innovative enterprise with technology as the core, focusing on mobile internet, artificial intelligence and new energy technologies in the automotive industry. The company was established in October 2015, and is jointly owned by Neusoft Group and Alpine Electronics (China) Co., Ltd. (“Alpine Electronics”) and Shenyang Furuichi Enterprise Management Center (core employee shareholding, referred as “Fu Rui Chi”). The investment was established with a registered capital of 1.3 billion CNY. Among them, 35.88% for Neusoft Group, 34.12% for Alpine Electronics and 30% for Furuichi. Neusoft Reach will give full play to the advantages of China's leading IT supplier Neusoft and global automotive information equipment brand Alpine.

At present, Reach's business revolves around the "CASE" layout, which mainly integrates Connectivity: information security, EVCC, big data, UCU, T-BOX, V2X and VSP intelligent network platform; Automation: assisted driving, automatic driving, NeuSAR basic softwares, etc.; Sharing & Services: QK2GO, Smart Campus, etc.; Electric: PACK, BMS, motor controllers, etc., provides a total solution for the basic products and technologies required for the next generation of automobiles.

In the future, with the rapid development of mobile internet, AI and new energy technologies in the automotive industry, the automotive industry is undergoing a new round of innovation and transformation, and will move towards smarter, Internet and new energy, Software and related key technologies have become important drivers of automotive industry transformation. Neusoft Reach will leverage the strengths and advantages of China's leading IT solution provider Neusoft Group, and Global automotive electronics supplier Alps-Alpine.

Neusoft Reach

Bin Cao

This department manages employee relations, recruitment, and organizational development.

Human Resources

This department oversees project planning, execution, and delivery to ensure alignment with organizational goals.

Project Management

This department oversees the development and execution of brand strategies while managing client relationships to drive sales growth.

Brand and Client Management

This department focuses on consulting and managing relationships with clients while overseeing supplier quality and sales strategies.

Sales and Consulting

This department focuses on driving sales and managing data initiatives related to connected vehicles.

Neusoft Reach

Org chart

Teams

Human Resources

Project Management

Brand and Client Management

Sales and Consulting

Sales and Data

Offices

Neusoft Reach

Org chart

Teams

Human Resources

Project Management

Brand and Client Management

Sales and Consulting

Sales and Data

Offices

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