New Aim is Australia's largest and fastest-growing private ecommerce company. Since 2005, we've evolved from marketplace seller to ecommerce enabler, ranking among the 'Top 500 Private Companies' in Australia.

With proprietary technology, we're improving procurement, supply chain management, multichannel integration, and price decisioning. We’re reimagining the possibilities of ecommerce using technology that empowers Aussie businesses to transform the way they start and scale online. 

Our business-to-many (B2M) model is unique in the Australian market. We partner with Australia’s most-loved household brands and online marketplaces including Amazon, Catch, eBay, MyDeal, Kogan, Big W, Costco Wholesale, Barbeques Galore, David Jones, Harvey Norman and Myer. 

Through our B2B2C marketplace, Dropshipzone, we’re creating an ecosystem that enables thousands of SMEs to start and scale with ecommerce. 

Today, we have more than 400 employees from Melbourne, Australia to Guangzhou, China who all work for the same mission: to reimagine the possibilities of ecommerce, introduce new technologies to democratise business ownership, and inspire entirely new categories of business. 

Awards and recognition

- In 2018, New Aim was listed as the 82nd fastest-growing company in Australia by the Australian Financial Review Fast 100.
- In 2019, New Aim was listed as the 349th largest private company in Australia by revenue by the Australian Financial Review.
- In March 2020, New Aim was listed as the 49th fastest-growing company in Australia by the Australian Financial Review’s Fast 100.
- In April 2020, New Aim was listed as the 205th fastest-growing company in Asia Pacific by the Financial Times.
- In 2021, New Aim was listed as the 188th fastest-growing company in Asia Pacific by the Financial Times.
- In 2022, New Aim was listed as the 308th fastest-growing company in Asia Pacific by the Financial Times.

E-Commerce

Marketplace

Retail

Technology

New Aim

New Aim's headquarters in Hawthorn East, Australia

Fung Lam

David Huang

Carrie Hu

Rebecca O'Dea

Stephen Xiao

Cecilia Chiu

Alex Ji

The Technology Team at New Aim is responsible for developing and maintaining the company's proprietary technologies that enhance procurement, supply chain management, multichannel integration, and pricing strategies. This team ensures that New Aim's ecommerce platforms are robust, scalable, and secure, enabling seamless operations and integrations with Australia’s leading household brands and online marketplaces. They support the company's mission to reimagine ecommerce by democratizing business ownership and facilitating the growth of SMEs through innovative technological solutions.

The Data and Business Analysis team at New Aim leverages data-driven insights and advanced analytics to enhance procurement, supply chain management, multichannel integration, and pricing strategies. By harnessing proprietary technology, this team plays a pivotal role in reimagining ecommerce possibilities, supporting the company's mission to enable Aussie businesses to start and scale online. Responsible for translating complex data into actionable business strategies, they empower decision-making processes and contribute significantly to achieving New Aim's growth and innovation objectives.

Data and Business Analysis

The Leadership Team at New Aim is responsible for steering the company's strategic direction and ensuring its continued growth and success. Comprising the Chief Executive Officer, Chief Information Officer, Chief Strategy Officer, Chief Operating Officer, and Chief Financial Officer, this team makes high-level decisions regarding business operations, technology development, financial management, and strategic initiatives. Their collaborative efforts drive innovation and enable New Aim to maintain its position as Australia's largest and fastest-growing private ecommerce company.

New Aim

Org chart

Teams

Technology

Data and Business Analysis

Leadership Team

Offices

New Aim

Org chart

Teams

Technology

Data and Business Analysis

Leadership Team

Offices

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