Beth Smith

Beth Smith is an experienced professional in visual merchandising and retail marketing, currently serving as Senior Retail Activation Manager at New Era Cap Company since March 2005. In this role, Beth manages the visual merchandising and retail marketing partnerships for a global brand focused on headwear, apparel, and accessories. Previously, Beth held the position of Visual Merchandising Manager at New Era Cap, overseeing the visual presentation of the brand at retail locations. Prior experience includes a role as Visual Merchandising Manager at Mikasa from 1992 to 2004, contributing to the brand's presentation in the market. Beth holds an Associate's Degree in Graphic Design from Niagara County Community College and attended Buffalo State University.