From New Motherhood to Franchise Ownership: Empowering Moms Every Step of the Way. 
Founded by Alexandra Spitz in 2012 and franchising since 2023, New Mom School is fundamentally changing the way new moms are cared for during the critical 4th trimester and beyond. Through its one-of-a-kind, research-based, doctor-recommended curriculum, New Mom School empowers moms with expert guidance on maternal health, mental wellness, and newborn care while also fostering deep connections and community by grouping moms based on babies’ birth dates. With their mom-first approach, New Mom School equips participants to thrive in motherhood.

With its franchise, New Mom School is also positioning itself as an entrepreneurial path for moms looking to take control of their professional journeys while enjoying the flexibility to be present for their children. The first people in line to open new franchises have been moms who are alumni of the program, which is a testament to how transformative it is.

New Mom School

Alexandra Spitz

This department focuses on delivering instructional support and educational programs.

Education Services

This department oversees the overall direction and strategic vision of the organization.

Business Leadership

This department focuses on nurturing and educating children during their early developmental stages.

Child Development

This department oversees the strategic direction and overall management of the organization.

Executive Leadership

This department oversees the operation and administration of fitness facilities.

Fitness Management

This department oversees the management and support of franchise operations to ensure compliance and optimize performance across various franchise locations.

New Mom School

Org chart

Teams

Education Services

Business Leadership

Child Development

Executive Leadership

Fitness Management

Franchise Operations

Offices

New Mom School

Org chart

Teams

Education Services

Business Leadership

Child Development

Executive Leadership

Fitness Management

Franchise Operations

Offices

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