About NSOA
For over 30 years, NSOA has been one of the UAE’s most trusted providers of office automation, print solutions, and interactive display technologies. As the authorised distributor of SHARP Multi-Functional Printers (MFPs) and BenQ Interactive Displays, we help businesses across the UAE improve productivity, reduce printing costs, and modernise their workplace.
Since joining the Office Automation Division of Al Ahlia in 2008, we have expanded our capabilities to deliver complete sales, service, and managed print solutions for organisations of all sizes -from SMEs to large enterprises and government entities.
What We Do
We provide end-to-end office technology solutions designed to enhance efficiency, collaboration, and digital transformation:
📌 Print & Document Solutions
•	SHARP Multi-Functional Printers (MFPs) -Sales, Rentals & Leasing
•	Service & Maintenance for all brands of MFPs and printers
•	Managed Print Services (MPS) to reduce printing costs
•	Print Management Solutions (PMS)
•	Document Management Solutions (DMS)
📌 Display & Collaboration Solutions
•	BenQ Interactive Displays & Smart Boards
•	Professional Monitors & Collaboration Devices
•	Digital Signage, LED Displays & Video Walls
•	Audio Visual Solutions for Huddle Rooms, Meeting Rooms & Boardrooms
Why Businesses Choose NSOA
•	30+ years of industry expertise
•	Authorised distributor of SHARP & BenQ
•	Exclusive Service Centers in Dubai & Abu Dhabi (since 1995)
•	Dedicated Sales & Technical Teams for fast, reliable support
•	Proven track record with thousands of satisfied customers
•	Commitment to innovation, quality, service, and cost effectiveness
We don’t just supply equipment we deliver complete office automation ecosystems that improve productivity, connectivity, communication, and creativity.
Our Mission
To empower UAE businesses with reliable, innovative, and cost-effective office technology solutions backed by exceptional service and long-term support.
Explore Us https://linktr.ee/newsm

New Smart UAE

The Deira office in Dubai focuses on AV solutions, technical support, and customer relations to drive business development.

Deira

The Najda Street office focuses on customer service and branch management to enhance client experience in Abu Dhabi.

Najda Street

This department focuses on providing technical support, project management, and engineering services to ensure efficient operations and customer satisfaction.

Engineering Services

This department focuses on managing and enhancing customer interactions and satisfaction.

Customer Relations

This department focuses on driving revenue growth through sales strategies and establishing new business opportunities.

Sales and Business Development

This department focuses on managing key client relationships and ensuring their needs are met effectively.

Account Management

This department focuses on providing innovative IT solutions and driving business development in the technology sector.

IT Solutions

This department manages sales activities and oversees procurement processes to ensure efficient operations.

New Smart UAE

Org chart

Teams

Engineering Services

Customer Relations

Sales and Business Development

Account Management

IT Solutions

Sales and Procurement

Offices

New Smart UAE

Org chart

Teams

Engineering Services

Customer Relations

Sales and Business Development

Account Management

IT Solutions

Sales and Procurement

Offices

Related companies