New Tradition is a premium Out-of-Home media company specializing in best-in-class inventory across the country. We help brands stay top-of-mind and #MakeAStatement by targeting consumers while they are on the go, in the areas they live, work, and play. New Tradition works side-by-side with some of the top brands and agencies, helping deliver exceptional campaigns utilizing our premium large format and landmark media.

Advertising

Marketing

Media & Entertainment

New Tradition

New Tradition's headquarters in New York, NY, United States

Evan Richheimer

Vincent Mastria

Ethan Heftman

Andrew Schroth

Sam Ordonez

Stacey Jaffe Wachtfogel

Bret Richheimer

Rachel Snow

Scott Alessandro

Benny Joseph

Nancy L. Hoffman

Joe Guarino

The Sales and Account Management team at New Tradition is responsible for driving revenue by cultivating and managing relationships with top brands and agencies. This team works collaboratively to develop and execute tailored advertising strategies, ensuring clients' campaigns effectively leverage New Tradition's premium Out-of-Home media inventory. By providing exceptional service and insights, they aim to maximize client satisfaction and campaign performance, ultimately helping brands #MakeAStatement in the marketplace.

Sales and Account Management

This department manages and supports the sales process, ensuring efficient coordination and administration of sales activities.

Sales Operations

The Leadership Team at New Tradition is responsible for setting the strategic vision and operational direction of the company. Comprising top executives in finance, operations, and management, this team drives cross-functional initiatives, ensures financial health, and fosters innovation to enhance the company's position in the Out-of-Home media industry. They work collaboratively to cultivate partnerships with leading brands and agencies, guiding the execution of impactful advertising campaigns that resonate with consumers.

Leadership Team

The Operations Team at New Tradition is responsible for ensuring the seamless execution of Out-of-Home media campaigns. This team oversees logistical coordination, resource allocation, and performance optimization to guarantee that all campaigns run efficiently and effectively. By collaborating closely with other departments, they ensure that client expectations are met and operational standards are consistently upheld, contributing to the overall success of the company’s premium media offerings.

Operations Team

The Finance team at New Tradition plays a crucial role in managing the company's financial health and ensuring sustainable growth. They are responsible for overseeing budgeting, forecasting, and financial analysis, while also maintaining accurate accounting records and optimizing cash flow management. By providing strategic insights and financial oversight, the team helps support the company's mission of delivering exceptional Out-of-Home media campaigns.

Finance

The Marketing and Creative Team at New Tradition is responsible for developing innovative marketing strategies and visually engaging campaigns that showcase the company’s premium Out-of-Home media offerings. This team collaborates with top brands and agencies to create compelling content, manage photography assets, and ensure that campaigns effectively capture and resonate with target audiences in high-traffic locations. Their goal is to elevate brand visibility and help clients achieve impactful consumer engagement while reinforcing New Tradition’s position as a leader in the industry.

New Tradition

Org chart

Teams

Sales and Account Management

Sales Operations

Leadership Team

Operations Team

Finance

Marketing and Creative Team

Offices

New Tradition

Org chart

Teams

Sales and Account Management

Sales Operations

Leadership Team

Operations Team

Finance

Marketing and Creative Team

Offices

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