Michael Attea

Michael Attea is an experienced professional in digital transformation and analytics, currently serving as a strategist at New Era Technology since July 2023. At New Era Technology, Michael architected and led comprehensive implementations of GA4, Adobe Analytics, and CRM systems, achieving a 40% increase in conversions through AI-driven segmentation models. Previously, at Primacy, Michael standardized tracking strategies across multiple brands and optimized paid media performance through integrated customer segmentation. Michael also developed multi-brand analytics strategies at ARI Financial Group, improving audience targeting efficiency by 35%. With a strong background in health and pharmaceutical marketing, demonstrated during tenure at Sermo, and extensive analytics experience from roles at Cendyn and earlier positions in academia, Michael combines a robust educational foundation, holding an MBA from the University of Alabama and a Bachelor's degree from the University of Notre Dame.