Risa McKenzie

Risa McKenzie is an accomplished professional with a diverse background in account management, business development, and entrepreneurship. Currently serving as a Senior Account Manager at Newfangled since July 2023, Risa focuses on understanding client objectives and developing multi-channel marketing strategies. As the Owner and CEO of Hale & True Cider Co., which opened its Philadelphia cidery and taproom in April 2018, Risa blends business acumen with creative passion. Previous roles include Senior Account Manager at PRI, Strategic Key Account Manager at Very, and Director of Operations at Cohere, where Risa honed skills in client engagement and project management. Educational credentials include a Bachelor of Arts in Graphic Design and Art History from Lehigh University and a certification in Cider & Perry Production from Cornell University.