Liam Parkinson

Liam Parkinson is a co-founder and Chief Growth Officer at soona, where they lead commercial functions and focus on transforming financial processes within the creator economy. With over a decade of experience in influencer marketing and talent management across platforms like YouTube and Twitch, Liam has held positions at notable companies including Google, BBC, and Microsoft. They co-own NewGen and have served as a strategic advisor for Apollo Management. Liam also contributed to the creator economy through their previous role as a Senior Vice President at Turopium. They are dedicated to ensuring creators receive prompt payments and achieve financial stability.