Mike Craddock

Mike Craddock is a seasoned entrepreneur and professional in the creative and esports industries, currently serving as Co-Founder and CEO of NewGen, a social-first creative agency focused on modern consumer behavior. As a Co-Founder of Kyma Media, Craddock oversees one of the most engaged social-first publishers on Instagram, targeting both brands and community-building. Additional roles include serving as Director at Horizon Union and former Co-Founder positions at Turopium Sports and Entertainment, Kairos Esports, and Lightning Pandas, alongside experience as a Content Specialist at Crytek and Freelance Writer for Red Bull. Craddock's career is marked by a strong emphasis on digital engagement, culture, and collaboration within the gaming and esports sectors.