Fernanda Snel

Fernanda Snel is an experienced marketing professional specializing in organic growth marketing, SEO, and brand reputation management. Currently serving as the Organic Growth Marketing & Brand Reputation lead at AstroPay since June 2024, Fernanda has implemented SEO and ASO strategies, AI-driven content creation prompts, and international PR initiatives. Additionally, Fernanda has acted as a Growth Marketing & Data Consultant for Newmark since July 2022, focusing on digital acquisition strategies. Past experience includes roles at Alice, where significant achievements in content marketing led to a tenfold increase in organic traffic, and SumUp, where Fernanda managed a team and executed conversion rate optimization experiments. With a robust history in SEO and content strategy development from previous positions at iProspect and Global AD, Fernanda has consistently driven measurable results across various marketing initiatives. Fernanda holds a degree from Pontifícia Universidade Católica do Rio Grande do Sul.