Ben Cook

Ben Cook currently serves as the Regional VP Growth for APAC at NewStore, Inc., leading growth initiatives across the region. In addition, Ben is the Owner and Principal of Red10 Consulting, providing consultancy services in the ICT industry, and the Chief Growth Officer at b2buy.online, focusing on market expansion and partnership development. Ben is an Advisory Board Member at Retail Doctor Group, offering strategic insights for controlled growth. Previously, Ben held roles such as Chief Commercial Officer at Comestri, General Manager for Business Development & Marketing at Fusion Factory Australia, and National Sales Director at MicroChannel. Ben's extensive experience spans over a decade in various leadership positions within sales, marketing, and business development across multiple organizations. Ben holds a Bachelor of Science in Economics and Management from the University of London.