Don Ballance

Don Ballance has a strong background in training and development, with extensive experience in the technology and media industries. Don began their career as an Insurance Sales Representative at Mutual of Omaha in 1983 before moving on to work as a Sales Representative and Manager Trainee at Radio Shack from 1986 to 1990. Don then joined New York Camera and Video as a Sales Representative from 1990 to 1995.

In 1995, Ballance started working at NewTek as a Sales Representative. During their time there, they were responsible for generating and growing sales from the existing channel and signing on new resellers. Don also served as a demo artist for major trade shows such as NAB and Siggraph. In 2002, they briefly worked as a consultant for Digital Juice.

Ballance returned to NewTek in 2002 as a Channel Development Manager, where they played a key role in creating a new reseller channel. Don prospecting, cold called, signed on, and trained 22 resellers within the first 12 months. Don also developed authorized Anark training materials and courseware for Anark Studio 1.

In 2003, Ballance took on the role of Vice President of Production at Mania TV. Don designed system configurations, installed live and post-production video computer systems and equipment, and developed media management systems for facilitating 24/7 programming on the internet. Don managed a 24/7 production staff and created on-air graphics for the network.

Ballance's next position was as President of TMG Productions from 2003 to 2005. In this role, they oversaw overall operations of the company, including marketing, R&D, accounting, sales, and payroll.

Don then returned to NewTek in 2006, initially as Director of Training Development, Worldwide. In this role, they directed Sales Engineers in the field to maximize their effectiveness in supporting sales, created and implemented the NewTek Certification Program, and produced online demo and training videos. In 2013, they were promoted to the role of Vice President of Training Development, Worldwide. Here, they developed and implemented operator certification training and exams and training curriculum for all NewTek products. Don also created the reseller training programs NewTek University and 3PLAY Boot Camp, as well as an on-site training program for NewTek customers.

Don Ballance attended East Stroudsburg University of Pennsylvania from 1980 to 1983. No specific degree or field of study is given.