Newzoo is the leading global provider of games and esports analytics. Newzoo helps some of the world’s largest entertainment, technology, and media brands to target their audience, track competitors, spot opportunities, and make strategic and financial decisions.

Video Games

Newzoo

Michelle Rouhof

Natalie Sherin

Martynas Ivanovas

Tyler Peeler

Joris Goossens

Ben Porter

Layla Amir-Soleymani

Miguel Reis

Anju Madan

Yingyi Zhu

Jelle Kooistra

Sabrina Hoks

Tyler Long

Jutta Jakob

Emily Souza

Philip Goh

Pieter van den Heuvel

Leslie Ostrander

Emma McDonald

The Research & Analytics team at Newzoo is responsible for gathering, analyzing, and interpreting data related to the global games and esports industries. This team provides deep market insights, tracks industry trends, and offers custom research to help clients make informed strategic decisions. They specialize in understanding audience demographics, competitive landscapes, and emerging opportunities to provide actionable intelligence to entertainment, technology, and media brands.

Research & Analytics

Leadership Team

Development Team

Research & Analytics

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