Cecilia Weckstrom

Cecilia Weckstrom is a seasoned marketing professional with over two decades of experience at The LEGO Group, currently serving as Senior Global Director and Head of Marketing Innovation. Cecilia has a proven track record in driving marketing transformation, enhancing campaign performance, and pioneering Diversity & Inclusion initiatives at the company. Additional roles include oversight of responsibility engagement strategy and digital platform evolution. Apart from responsibilities at The LEGO Group, Cecilia contributes as an adviser to CEOs of health-tech startups, serves on boards, and engages as a visiting fellow at academic institutions. Cecilia holds an M.B.A. from TRIUM Global Executive MBA and a BA in Industrial and Product Design from the University of the Arts London.