Brian Malone

Brian Malone is the SVP of Nextar Digital and the Head of Data Solutions Group at Nexstar Digital. Brian has been with Nexstar Media Group, Inc. since November 2015 and has served as their Chief Data Science Officer since then. Under their leadership, a team of data scientists, data/product engineers, and operations personnel have developed new products that have seen 119% CAGR, with revenues growing from $1M to $23M in 4 years ($30M expected in 2021). Some of the products/platforms include Intelligent Target (a machine-learning based media buying platform that automatically optimizes targeting and bidding parameters to maximize KPI performance), Predictive Curation (an ad placement prediction system using audience content preferences and proprietary data modeling to identify top performing targeting opportunities), Linear Extension (a Linear-to-Digital coordinated targeting solution maximizing audience reach across channels), Nextimate (a linear spot value prediction algorithm using historical price, pace, and demand momentum), and a proprietary DMP (a real-time data collection platform, ingesting billions of transactions from sites, apps, campaigns, and other data sources).

Brian Malone works with Anthony Katsur - SVP, Nextar Digital, Head of Business Development, Susan Parker - Chief Strategy Officer & EVP, Strategy & Data, and Dennis Cook - SVP of Sales Marketing. Brian Malone reports to Karen Brophy, President.