Chris Masters is an experienced Reporting Manager with a strong background in digital analysis and reporting. Currently at Next since October 2019, Chris has held the titles of Tableau Manager and Senior Web Analyst. Prior experience includes roles at Thomas Cook from May 2011 to September 2019, where Chris served as a Senior Reporting Architect, Senior Digital Analyst, and Site Optimisation Exec for eCommerce, managing digital reporting needs and leading projects to enhance revenue. Additionally, Chris worked in various analytical roles at Thomas Cook from 2007 to 2010 and began a career in catering at Belton House from 2000 to 2004. Chris holds a BSc in Event Management from Sheffield Hallam University. Google certification and proficiency in tools such as Google Analytics and Tableau further complement a data-driven skill set.
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