Tom Corke is a data scientist with extensive experience in personalisation and customer data science, currently serving as the Lead Data Scientist at Next. Previously, Tom held the position of Senior Data Scientist at Walgreens Boots Alliance, where they developed propensity models and collaborated across functions to enhance customer insights. Tom's career includes roles at the International Tennis Federation, The R&A, and various engineering and advisory positions, showcasing a versatile skill set. Tom earned a First Class BSc in Sports Technology from Loughborough University and completed a PhD focusing on player variation in sports equipment.
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