Beverly Spaulding

Beverly Spaulding has a diverse and extensive work experience in demand generation and marketing. In their most recent role as Head of Global Demand Generation & ABM at Nexthink, they built a team of revenue-focused marketers and developed dynamic intent-driven full-funnel demand programs to drive pipeline growth. Prior to that, they served as Senior Director and Director of Demand Generation at Plex, where they were responsible for driving marketing sourced pipeline and revenue through various marketing efforts. Before Plex, they worked as Director of Demand Generation and Marketing Campaign Manager at PTC, where they developed integrated demand generation campaigns and implemented account-based marketing strategies. Earlier in their career, they gained experience in digital account services at IDG, overseeing demand generation campaigns for key accounts, and in account management at Allen Roche Group, managing media campaigns and collaborating with sales and marketing departments.

Beverly Spaulding holds a Bachelor of Science degree in Communications from Boston University. Beverly obtained this degree at an unknown time. In addition to their degree, Beverly has also obtained several certifications in various fields. These certifications include "Memorable Messages" from Corporate Visions, obtained in September 2022; "Command of the Message & Command of the Sale Certification" from Force Management, obtained in February 2020; "Account-Based Marketing" from SiriusDecisions, obtained in August 2018; "ABM Certification: Advanced" from Demandbase, obtained in April 2018; and "Inbound Certification" from HubSpot, obtained in July 2016.