🟢 Route-to-Market is where strategy meets reality—and where most growth is won or lost.

At NextSteps Consulting, we partner with FMCG leaders to design, implement, and refine Route-to-Market (RTM) and Revenue Growth Management (RGM) strategies that deliver measurable, sustainable impact.

With 50+ years of combined experience across Europe and Africa—and a strong base in Spain—we bring a practical, execution-focused approach to key commercial challenges: channel strategy, distributor models, pricing, trade investment, and portfolio optimization. Our on-the-ground experience in Spain gives us a sharp understanding of one of Europe’s most competitive and structurally diverse markets.

🟢 What makes us different? We stay.

We work hand-in-hand with your teams to ensure strategies are not just designed—but embedded, adopted, and scaled. We operate as an extension of your commercial organization, from boardroom to field execution.

🟢 Core Expertise
• Route-to-Market strategy & transformation
• Distributor & channel optimization
• Revenue Growth Management (pricing, promo, mix)
• Trade spend effectiveness
• Market entry & expansion

🟢 Data-Driven Approach
We combine commercial expertise with advanced analytics, AI, Power BI dashboards, and our partnership with UVE—enabling smarter, faster decision-making.

🟢 Built for Impact
Senior-led, agile, and cost-efficient—without unnecessary complexity.

We support RTM Directors, Commercial Leaders, Country Managers, and RGM teams looking for results that stick.

NextSteps Consulting

Org chart

Teams

Offices