Ashley Downey

Ashley Downey is a seasoned marketing professional with extensive experience in fan engagement and customer loyalty. Currently serving as the Sr. Director of Marketing - Fan Engagement at the National Football League since November 2022, Ashley previously held the position of Sr. Director of Marketing focused on Loyalty, Personalization, CRM, and Customer Success at Giant Eagle, Inc. from January 2021 to November 2022. Other notable roles include Director of Marketing at DICK'S Sporting Goods, where responsibilities centered on Customer Loyalty, Acquisition, and Retention, and various marketing positions at Giant Eagle, Inc. from June 2010 to January 2021. Early in the career, Ashley contributed to sponsorship and events at Live Nation. Academic credentials include an MBA in Marketing, Strategy, and Organizational Behavior from Carnegie Mellon University's Tepper School of Business, along with a Bachelor of Science in Business Administration and Spanish from Westminster College (PA).