Beth Bijou is a Senior Technical Product Manager currently leading initiatives at the NFL, where they focus on optimizing omnichannel marketing strategies using the Adobe Cloud suite to enhance fan experiences. Previously, they managed diverse global eCommerce teams at GoDaddy and took on product design roles at various organizations, including Learning A-Z and Cox Automotive, where they significantly boosted revenue and customer engagement through data-driven design and innovative product strategies. Beth founded the first product management design team at the University of Phoenix, creating a comprehensive design system that improved user experiences for millions of students. With a strong foundation in product design and analytics, they continue to leverage cutting-edge technology to drive success in digital marketing and eCommerce. Beth is pursuing a degree at Arizona State University, maintaining a 3.85 GPA.
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