Cara M. is a seasoned professional in audience development and content strategy, currently serving as the Director of Audience Development, Content Strategy & Insights at the National Football League since July 2014. In this role, Cara launched the NFL's first-ever YouTube Creator Program and established guidelines for the distribution of NFL footage to YouTube creators. Previous positions held at the NFL include Director, Integrated Sales and Marketing, and Sr. Manager, Integrated Sales and Marketing, where Cara led cross-functional teams to execute branded content for NFL media and official partners. Prior experience includes a role as Assistant Marketing Manager at Turner Sports, Marketing Specialist at the National Basketball Association, and Special Events at the NFL Players Association. Cara holds an MBA from the University of Oregon Lundquist College of Business and a Bachelor of Science in Business Administration with a concentration in Sports Business from the University of Oregon.
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