John Bello has extensive experience in brand management and leadership, currently serving as Co-Founder of Sobe Beverages since November 1994. In addition, John has been the President of the National Football League (NFL) since November 1986. Earlier career experience includes working as a Brand Management Specialist at General Foods Maxwell House from May 1974 to March 1980 and as Product Director for Keds Brand Footwear in 1971-1972. Educational credentials include a bachelor's degree from Plainville High School, where participation in Navy/Marine Corps JROTC/ROTC occurred, and further training in Naval Science and Operations through the ROTC program at Tufts University in Medford, Massachusetts.
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