Steven Zhang is a consumer and marketing analytics leader currently serving as the Director of International Fan Analytics & Data Science at the NFL. After relocating to NYC, they previously spent four years in Shanghai at Nike Greater China, where they deepened their understanding of consumer behavior and digital marketplace challenges. With over 17 years of experience, Steven has held various roles emphasizing data-driven insights and analytics, including Director of Consumer Analytics at EssilorLuxottica and Manager of Data Science & Analytics at Nike. They possess a strong background in collaborating with cross-functional teams to enhance digital consumer experiences through statistical research and advanced analytical methods.
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