Priscila Bracho

Priscila Bracho is a seasoned marketing professional with extensive experience in performance marketing and digital strategy development across various industries. Currently serving as the Lead of Performance at NFON since August 2018, Priscila has successfully driven demand generation through multiple digital channels and has been instrumental in optimizing SEA and conducting in-depth performance analysis using tools like Google Analytics and Salesforce. Previous roles include positions at HUGO BOSS, where Priscila gained valuable experience in brand management, and Anheuser-Busch InBev, where marketing and sales strategies were implemented for the 2014 FIFA World Cup. Educational credentials include a Master of Science in International Management from Hochschule Furtwangen and a Bachelor of Business Engineering in Management and Marketing from Universidad de Las Américas.