James L.

James Lawrence is an accomplished executive with extensive experience in technology and real estate. Currently serving as the Chief Executive Officer of Siesta Markets since September 2023, James leads efforts to integrate digital assets into real-world applications, overseeing the development of innovative products such as SocialFi's SocialPass and DeFi's NFTY Finance. As a Co-Founder of SocialPass and Magnify Labs, James focuses on revolutionizing event ticketing and managing operations in the Web3 technology space, respectively. Previously, James contributed as a Strategic Growth Consultant for a blockchain stealth startup and as a Real Estate Advisor at Keller Williams Realty, guiding profitable property sales and renovations. Early career experience includes media production roles with prominent companies like Viacom and AMC Networks.